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The study on the change of regional competitiveness and marketing development strategy of Chinese green food

机译：中国绿色食品区域竞争力变化与营销发展策略研究

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摘要

The main factors that influence the development of green food industry are resource, demands, policy and strategy, the factors play different part in different regions and on different stages, thus the competitiveness varies greatly, the dynamic regional competitiveness arises from it, the clustering analysis method is applied to analyze the reasons why the regional competitiveness changed, and find out that the change of development strategy orientation is the main cause, in the meantime, it is recommended that the development strategy should be adjusted and more support given to the policy, especially by means of technological innovation and development of new product, the innovation of market is the key to the enhancement of competitiveness, which bring about the enhancement of competitiveness of the whole industry.
机译：影响绿色食品产业发展的主要因素是资源，需求，政策和战略，这些因素在不同地区，不同阶段起着不同的作用，因此竞争力差异很大，由此产生的动态区域竞争力，聚类分析运用方法分析区域竞争力变化的原因，发现发展战略取向的变化是主要原因，同时建议调整发展战略，加大对政策的支持；特别是通过技术创新和新产品开发，市场创新是增强竞争力的关键，从而带动了整个行业的竞争力。

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