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首页> 外文会议>21st international conference on software engineering and data engineering 2012 >Coupout - A Restaurant Coupon System for Smart Phones
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Coupout - A Restaurant Coupon System for Smart Phones

机译：Coupout-智能手机的餐厅优惠券系统

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摘要

There are about one million restaurants in the US alone and each one needs to market their services. Coupons are a tried and true method for bringing in consumers, but they have historically low redemption rates. We propose to design and implement a coupon management system that leverage the Internet and mobile technology. It can cater to both restaurant owners and consumers. The system can serve as a mean for restaurant owners to publish coupons, as well as a portal for consumers to find restaurant deals. It is designed to be economical, useful, and accessible to both types of users, allowing restaurants to advertise to smartphone users, and eliminating the traditional coupon clipping and printing. This paper presents the design of the system, the results of the first prototype, and a comparison to similar products in the market.
机译：仅在美国，就有大约一百万家餐厅，每个餐厅都需要营销其服务。优惠券是吸引消费者的一种行之有效的方法，但其兑换率历来较低。我们建议设计和实施利用Internet和移动技术的优惠券管理系统。它可以同时满足餐厅老板和消费者。该系统可以用作餐馆老板发布优惠券的手段，也可以作为消费者查找餐馆交易的门户。它被设计为经济，实用且可供两种类型的用户访问，从而允许餐馆向智能手机用户做广告，并消除了传统的优惠券剪裁和打印。本文介绍了系统的设计，第一个原型的结果以及与市场上同类产品的比较。

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