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Virtual Fashion and Avatar Design: A Survey of Consumers and Designers

机译:虚拟时尚和头像设计:消费者和设计师调查

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摘要

As virtual worlds evolve, so does the visual language of avatars inside them. In Second Life, an emergent virtual fashion industry supports amateur fashion/avatar design. This fashion industry includes both emergent (i.e., user-created) social institutions as well as a network of technologies, including Second Life's virtual environment itself, which support a sophisticated fusion of technical and cultural practices. This paper presents the results of a survey, offering an empirical overview of virtual fashionistas' shopping and content creation behaviors in Second Life. The results suggest relationships between technology and culture, giving rise to concrete forms of sociality, style, embodiment and gender in the virtual world. The paper concludes with a discussion of the role of usability (both in fashion creation and consumption) in driving the desirability of fashion products, bodies, and even gender performances in virtual environments.
机译:随着虚拟世界的发展,虚拟世界中虚拟角色的视觉语言也在不断发展。在《第二人生》中,新兴的虚拟时尚产业支持业余时尚/头像设计。这个时尚产业既包括新兴的(即由用户创建的)社会机构,也包括技术网络,包括Second Life的虚拟环境本身,其支持技术和文化实践的复杂融合。本文介绍了一项调查的结果,对“第二人生”中虚拟时尚达人的购物和内容创作行为进行了实证性概述。结果表明技术与文化之间的关系,从而在虚拟世界中形成了社会性,风格,体现和性别的具体形式。本文最后讨论了可用性(在时尚创造和消费中)在驱动时尚环境中时尚产品,身体甚至性别表现的需求方面的作用。

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