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Strategies for Increasing the Market Share of Recycled Products - A Games Theory Approach

机译：提高回收产品市场份额的策略-博弈论方法

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摘要

A methodological framework (including 28 activity stages and 10 decision nodes) has been designed under the form of an algorithmic procedure for the development of strategies for increasing the market share of recycled products within a games theory context. A case example is presented referring to a paper market, where a recycling company (RC) is in competition with a virgin-raw-material-using company (VC). The strategies of the VC, for increasing its market share, are the strengthening of (and advertisement based on) the high quality (VC1), the high reliability (VC2), the combination quality and reliability, putting emphasis on the first component (VC3), the combination quality and reliability, putting emphasis on the second component (VC4). The strategies of the RC, for increasing its market share, are proper advertisement based on the low price of produced recycled paper satisfying minimum quality requirements (RC1), the combination of low price with sensitization of the public as regards environmental and materials-saving issues, putting emphasis on the first component (RC2), the same combination, putting emphasis on the second component (RC3). Analysis of all possible situations for the case example under examination is also presented.
机译：已经以算法程序的形式设计了一种方法框架（包括28个活动阶段和10个决策节点），用于开发策略以在博弈论的背景下提高回收产品的市场份额。举例说明了一个造纸市场，其中一家回收公司（RC）与一个原始原料使用公司（VC）竞争。为了增加其市场份额，VC的策略是加强（和基于其）广告（高品质（VC1），高可靠性（VC2），组合质量和可靠性，并着重于第一部分（VC3） ），结合质量和可靠性，重点放在第二个组件（VC4）。 RC的市场策略是基于满足最低质量要求（RC1）的再生纸价格低廉，低价与公众对环境和节约材料的意识相结合的适当广告， ，着重于第一个组件（RC2），相同的组合，着重于第二个组件（RC3）。还介绍了针对正在检查的案例的所有可能情况的分析。

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