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Discussion on the Development Strategies of Small and Medium Construction Enterprises

机译:中小建筑企业发展战略探讨

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摘要

Small and medium construction enterprises have played a main role in China's construction industry. If it wants to keep its feet in the fierce market competition, emphasizing the development of strategic management has a positive practical significance. With SWOT analysis method, the paper makes a comprehensive analysis of the strengths, weaknesses, opportunities and threats of small and medium-sized Construction Enterprises, and proposes development strategy in high-quality products, centralized strategy, attached strategy and market strategy.
机译:中小型建筑企业在中国建筑业中发挥了主要作用。如果要在激烈的市场竞争中站稳脚跟,强调发展战略管理具有积极的现实意义。运用SWOT分析法,对中小型建筑企业的优势,劣势,机遇和威胁进行了综合分析,提出了高品质产品的发展战略,集中化战略,依附战略和市场战略。

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