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Characteristics of global cruise tourism consumption and their inspirations to Shanghai

机译：全球邮轮旅游消费的特征及其对上海的启示

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摘要

According to "12th Five-year Program of Shanghai Cruise Industry",by the end of the 12th five-year program,Shanghai will have become a cruise hub port in East Asia and one of the three int'l cruise centers in Asian-Pacific Region after Singapore and HK.How to fulfill the abovementioned development goals,conform to the development trend of global cruise tourism consumption,and facilitate development of cruise market with success has become a critical issue in urgent need of solution.Therefore,the paper attempts to probe into characteristics of global cruise tourism consumption focusing on Consumption Level,Consumption Will,Leisure Time,Route Demand,Features of Information Demand based on related research findings,and raises countermeasures based on the current situation of Shanghai cruise tourism consumption,in the hope of promoting sustainable development of cruise tourism and providing foundations for decision making of the government's related management policies.We got that we should improve the consumption level of cruise tourism,bridge this gap between cruise tourists and non-cruise tourists and fully meet the consumption will of tourists,cruise companies and travel agencies should focus on the launch of routes within 6 days for route design and product promotion.To strive for the affiliation of int'l cruise routes from Europe,America and Asian-Pacific Region boost rapid growth of travel agencies and enhance information publicizing about cruise tourism through travel agencies.
机译：根据“上海邮轮业“十二五”规划”，到“十二五”规划结束时，上海将成为东亚的邮轮枢纽港和亚太地区的三个国际邮轮中心之一继新加坡和香港之后的地区。如何实现上述发展目标，适应全球邮轮旅游消费的发展趋势，如何成功地促进邮轮市场的发展已成为迫切需要解决的关键问题。根据相关研究成果，从消费水平，消费意愿，休闲时间，路线需求，信息需求特征等方面探讨全球邮轮旅游消费的特点，并根据上海邮轮旅游消费的现状提出对策，以期促进邮轮旅游业的可持续发展，为政府相关管理政策的决策奠定基础。 d提高邮轮旅游的消费水平，弥合邮轮游客与非邮轮游客之间的差距，充分满足游客的消费意愿，邮轮公司和旅行社应集中精力在6天内推出航线，以进行路线设计和产品促销为了争取加入欧洲，美洲和亚太地区的国际邮轮航线，促进旅行社的快速增长，并通过旅行社加强有关邮轮旅游的信息宣传。

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