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首页> 外文会议>HCI in business, government and organizations >Product Web Page Design: A Psychophysiological Investigation of the Influence of Product Similarity, Visual Proximity on Attention and Performance
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Product Web Page Design: A Psychophysiological Investigation of the Influence of Product Similarity, Visual Proximity on Attention and Performance

机译：产品网页设计：对产品相似性，视觉接近度对注意力和性能的影响的心理生理调查

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摘要

This research examines attention to distracting products unrelated to the shopping goal and its impact on performance when making online decisions. An experiment was conducted with thirty-eight participants in a laboratory setting. The study used a 2 (product similarity: similar vs. non-similar) × 2 (visual proximity: near vs. far) within-subject design. The attention of participants was measured with eye tracking during an online decision task. The results showed a significant effect of distractors' visual proximity as participants spent more time on products that were near the target stimulus. In addition, the analysis yielded an interaction between product similarity and visual distance on users' attention. Finally, distractors that were similar to the focal stimulus positively influenced decisions accuracy. These findings contribute to theory by providing quantitative measures of the Gestalt law of proximity. In addition, the user experience has become a cornerstone for the success of firms and the conclusions have HC1 design implications about effective product presentations in online shops.
机译：这项研究调查了在进行在线决策时，注意力转移对与购物目标无关的产品及其对性能的影响。在实验室中对38名参与者进行了实验。该研究在受试者内部设计中使用了2（产品相似度：相似与不相似）×2（视觉接近度：近与远）。在线决策任务期间，通过眼动追踪来衡量参与者的注意力。结果显示，由于参与者花更多的时间在接近目标刺激的产品上，因此干扰者的视觉接近度产生了显着影响。此外，分析还产生了产品相似度和用户注意力之间的视觉距离之间的相互作用。最后，与焦点刺激相似的干扰因素会积极影响决策的准确性。这些发现为定量格式的格式塔接近定律提供了理论依据。此外，用户体验已成为企业成功的基石，结论对在线商店中有效的产品展示具有HC1设计意义。

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