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Social Networking Sites Withdrawal

机译：社交网站退出

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摘要

The importance of the users for the survival of a social networking site is vital. For this reason, most of the research about this topic is focused about how to make the user to participate on the network. However, little has been researched about the reasons why a user would decide to close its account and leave the network for good. This research is aimed to study this phenomenon based on the Social Identity Theory, specifically the disidentification concept. The research implemented the means-end chain methodology using the data collected from in-depth interviews to 26 adults who have closed an SNS account. This data was analyzed through content analysis and using Social Network Analysis as an alternative to map the chains suggested by the means end chain methodology, as well as providing more information based on the centrality measures. The findings suggest that impression management, friendship, time management and emotional stability play a central role to take the withdrawal decision.
机译：用户对于社交网站生存的重要性至关重要。因此，有关此主题的大多数研究都集中在如何使用户参与网络上。但是，关于用户决定关闭其帐户并永久离开网络的原因的研究很少。这项研究旨在基于社会认同理论，特别是身份认同概念，研究这种现象。该研究使用了从深度访谈中收集到的26个已关闭SNS帐户的成年人的数据中的手段-末端链方法。通过内容分析和使用社交网络分析（Social Network Analysis）作为替代方法来分析这些数据，以绘制均值端链方法所建议的链，并基于集中度度量提供更多信息。研究结果表明，印象管理，友谊，时间管理和情绪稳定在做出退出决定中起着核心作用。

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