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Social Networking Sites Withdrawal

机译：社交网站退出

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摘要

The importance of the users for the survival of a social networking site is vital. For this reason, most of the research about this topic is focused about how to make the user to participate on the network. However, little has been researched about the reasons why a user would decide to close its account and leave the network for good. This research is aimed to study this phenomenon based on the Social Identity Theory, specifically the disidentification concept. The research implemented the means-end chain methodology using the data collected from in-depth interviews to 26 adults who have closed an SNS account. This data was analyzed through content analysis and using Social Network Analysis as an alternative to map the chains suggested by the means end chain methodology, as well as providing more information based on the centrality measures. The findings suggest that impression management, friendship, time management and emotional stability play a central role to take the withdrawal decision.
机译：用户对社交网站的生存的重要性是至关重要的。出于这个原因，大多数关于这一主题的研究重点是如何使用户参与到网络上。然而，几乎没有研究为什么用户会决定关闭其账户和离开网络良好的原因。这项研究的目的是研究这个现象基础上的社会认同理论，特别是disidentification概念。该研究实现利用深度访谈，26名成年人谁已经关闭了一个SNS账号收集数据的手段 - 目的链的方法。此数据是通过内容分析和分析使用社会网络分析，以替代由装置端链的方法提出的链映射，以及提供基于所述中心性措施的详细信息。调查结果显示，印象管理，友谊，时间管理，情绪稳定起到采取撤军决定了核心作用。

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