• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Conference on Social Informatics >Like at First Sight: Understanding User Engagement with the World of Microvideos
【24h】

Like at First Sight: Understanding User Engagement with the World of Microvideos

机译：一见钟情：了解微视频世界的用户参与度

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Several content-driven platforms have adopted the 'micro video' format, a new form of short video that is constrained in duration, typically at most 5-10 s long. Micro videos are typically viewed through mobile apps, and are presented to viewers as a long list of videos that can be scrolled through. How should micro video creators capture viewers' attention in the short attention span? Does quality of content matter? Or do social effects predominate, giving content from users with large numbers of followers a greater chance of becoming popular? To the extent that quality matters, what aspect of the video - aesthetics or affect - is critical to ensuring user engagement? We examine these questions using a snapshot of nearly all (>120,000) videos uploaded to globally accessible channels on the micro video platform Vine over an 8 week period. We find that although social factors do affect engagement, content quality becomes equally important at the top end of the engagement scale. Furthermore, using the temporal aspects of video, we verify that decisions are made quickly, and that first impressions matter more, with the first seconds of the video typically being of higher quality and having a large effect on overall user engagement. We verify these data-driven insights with a user study from 115 respondents, confirming that users tend to engage with micro videos based on 'first sight', and that users see this format as a more immediate and less professional medium than traditional user-generated video (e.g., YouTube) or user-generated images (e.g., Flickr).
机译：一些内容驱动的平台采用了“微视频”格式，这是一种短时视频形式，其持续时间受到限制，通常最长为5-10 s。微型视频通常通过移动应用查看，并作为一长串可滚动浏览的视频呈现给观看者。微型视频创作者应如何在较短的注意力时间内吸引观众的注意力？内容质量重要吗？还是社交效果占主导地位，从而使拥有大量追随者的用户的内容变得更有人气？就质量而言，视频的哪个方面（美观或影响）对于确保用户参与度至关重要？我们使用快照在8周的时间内将几乎所有（> 120,000）视频上传到微视频平台Vine上的全球可访问频道的快照来研究这些问题。我们发现，尽管社会因素确实会影响参与度，但内容质量在参与度范围的最高端同样重要。此外，使用视频的时间方面，我们验证了决策是快速做出的，并且第一印象的重要性更大，通常视频的前几秒质量较高，并且对总体用户参与度有很大影响。我们通过115位受访者的用户研究验证了这些数据驱动的见解，从而确认用户倾向于基于“第一眼”观看微视频，并且与传统用户生成的视频相比，用户将这种格式视为一种更直接，更专业的媒体视频（例如YouTube）或用户生成的图像（例如Flickr）。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号