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首页> 外文会议>International Conference on Auto Industry Innovation; 20061201-03; >Research on the Market Extension Features of Chinese Auto Products
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Research on the Market Extension Features of Chinese Auto Products

机译：中国汽车产品市场拓展特征研究

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摘要

Product life cycle theory has been a key organizing principle in studies of product innovation over the last 30 years. Every product has its own specific life cycle. The four stages of product life cycle formed a geometric parabola. Logistic model has been proposed to simulate the traditional product life cycle and analyze the market extension features of Chinese auto products, by contrasting the extension speed and product structure of cars, buses and trucks, it is discovered that China's automobile product extension follows the rule of logistic model, China's auto products have already been in the stage of maturity. By studying and analyzing the time and efficiency parameter of Chinese automobile products, it is found out that China's automobile market is accessing to the period of segmentation, cars and the mini-sized automobiles are important forces for the development of Chinese automotive industry.
机译：在过去的30年中，产品生命周期理论一直是产品创新研究中的关键组织原则。每个产品都有其特定的生命周期。产品生命周期的四个阶段形成了几何抛物线。提出了Logistic模型来模拟传统产品生命周期并分析中国汽车产品的市场扩展特征，通过比较汽车，客车和卡车的扩展速度和产品结构，发现中国汽车产品扩展遵循规则。物流模式下，中国的汽车产品已经处于成熟阶段。通过研究和分析中国汽车产品的时间和效率参数，发现中国汽车市场正进入细分时期，汽车和微型汽车是中国汽车工业发展的重要力量。

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