The Correlation Study of eWOM and Product Sales Predictions through SNA Perspectives - an Exploratory Investigation by Taiwan's Cellular Phone Market

机译：基于SNA视角的eWOM与产品销售预测的相关性研究-台湾手机市场的探索性调查

获取原文

获取原文并翻译 | 示例

页面导航

摘要
著录项
相似文献
相关主题

摘要

Word of mouth (WOM) provide a crucial role in marketing promotions. Extending the practices to internet, the electronic word-of-mouth (eWOM) presents a new mechanism for understanding the information propagation and diffusion of innovations, and their relations to the actual market activity. Through the perspectives and methodologies of social network analysis (SNA), this research explored the possibilities to capture, to aggregate and summarize, and to analyze the dynamics of eWOM communities. Using Taiwan' s cellular phone discussion board, or forum, we present the potential of using communities interaction indictors to capture the real world's marketing figures.

机译：口碑（WOM）在营销促销中起着至关重要的作用。通过将实践扩展到互联网，电子口碑（eWOM）提出了一种新机制，可用于理解创新的信息传播和传播及其与实际市场活动的关系。通过社交网络分析（SNA）的观点和方法，本研究探索了捕获，汇总和总结以及分析eWOM社区动态的可能性。通过台湾的手机讨论板或论坛，我们展示了使用社区互动指标来捕捉现实世界中营销数字的潜力。

著录项

来源
《International Conference on Electronic Commerce(ICEC05) vol.2; 200508; Xi'an(CN)》|2005年|P.666-673|共8页
会议地点 Xian(CN)
作者
Jyun-Cheng Wang; Chui-Chen Chiu; Jr-jing Tang;
展开▼
作者单位

Institute of Technology Management, Tsing-Hua University Hsin-Chu, Taiwan P.R.China;

展开▼
会议组织
原文格式 PDF
正文语种 eng
中图分类电子贸易、网上贸易;
关键词
word-of-mouth (WOM); electronic word-of-mouth (eWOM); diffusion of innovations; social network analysis; forum; internet marketing;

机译：口碑（WOM）;电子口碑（eWOM）;创新扩散;社交网络分析;论坛;互联网营销;

相似文献

外文文献
中文文献
专利

1. Investigating the Relationship between Personality and Technology Acceptance with a Focus on the Smartphone from a Gender Perspective: Results of an Exploratory Survey Study [J] . Cornelia Sindermann, René Riedl, Christian Montag Future Internet . 2020,第7期

机译：从性别观点侧重于智能手机关注智能手机的人格和技术接受关系：探索性调查研究的结果
2. A cross-country exploratory study to investigate the labelling, energy, carbohydrate and sugar content of formula milk products marketed for infants [J] . Bridge Gemma, Lomazzi Marta, Bedi Raman British Dental Journal: The Journal of the British Dental Association . 2020,第3期

机译：越野探索性研究，探讨婴幼儿销售配方奶制品的标签，能量，碳水化合物和糖含量
3. Investigation of potential effects of cellular phones on human auditory function by means of distortion product otoacoustic emissions [J] . Janssen T, Boege P, von Mikusch-Buchberg J, The Journal of the Acoustical Society of America . 2005,第3期

机译：通过失真产物耳声发射研究蜂窝电话对人类听觉功能的潜在影响
4. The Correlation Study of eWOM and Product Sales Predictions through SNA Perspectives–an Exploratory Investigation by Taiwan's Cellular Phone Market [C] . . 2005

机译：SNA视角的eWOM与产品销售预测的相关性研究–台湾手机市场的探索性调查
5. Developer perspectives on third-party applications: An exploratory study on the creation of applications for social networking sites and cellular phones. [D] . Chuk, Tiffany R. 2009

机译：开发人员对第三方应用程序的观点：关于为社交网站和蜂窝电话创建应用程序的探索性研究。
6. Perspectives From Underserved African Americans and Their Health Care Providers on the Development of a Diabetes Self-Management Smartphone App: Qualitative Exploratory Study [O] . Tai Barber-Gumbs, Ylva Trolle Lagerros, Laura M Sena, 2021

机译：来自欠缺非洲裔美国人和其医疗保健提供者的观点了解糖尿病自我管理智能手机应用程序的发展：定性探索性研究
7. Product obsolescence of cellular phone market in Indonesia: a consumer perspective [O] . Rafika Maulia, Alin Halimatussadiah 2018

机译：印度尼西亚蜂窝电话市场的产品过时：消费者的观点

The Correlation Study of eWOM and Product Sales Predictions through SNA Perspectives - an Exploratory Investigation by Taiwan's Cellular Phone Market

摘要

著录项

相似文献

相关主题

期刊订阅