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Towards A Model of an Optimal - Sustainable Tourist Destination

机译：建立一个最优的可持续旅游目的地模型

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摘要

Destination, or the terminus of tourists' holiday, is a complex link between geography (with all thernresources - human and natural - it offers you) and tourism (with all the activities they can undertake and servicesrnthey can consume during the stay). The services forming the tourist product/products offered/given at arndestination, and which must be differentiated from those offered by competitors, are the ones "forming" thernbrand.rnBy tourist destination one can understand a country, a region within a country, a city, a village or a resort.rnWhatever the type of destination, the marketing tasks are the same: creating a favourable image of therndestination in the target segments of visitors, the design of tools to support and promote the image and, not least,rnpromoting the image of the destination in the regions of origin.rnTourist destinations with limited financial resources for marketing activities face many difficulties in producingrnan impact on the tourist market. It is therefore vital for Romania to adopt a policy of marketing such as "hittingrnthe bull's eye", thus directing the efforts toward clearly defined goals and using the most effective marketingrntools.
机译：目的地或游客假期的终点，是地理（包括所有自然资源-为您提供的自然资源）与旅游业（他们在住宿期间可以从事的所有活动和可以使用的服务）之间的复杂联系。构成旅游商品的产品/服务必须与竞争对手提供的服务区别开来，是形成“旅游品牌”的服务。通过旅游目的地，人们可以了解一个国家/地区，一个国家/地区或城市（无论是乡村还是度假胜地）。无论目的地是什么类型，营销任务都是相同的：在访问者的目标人群中创建目标的良好形象，设计用于支持和宣传形象的工具，并且尤其是促进在营销活动中财政资源有限的旅游目的地在生产者对旅游市场的影响方面面临许多困难。因此，对于罗马尼亚而言，采取诸如“击中目标”之类的营销策略至关重要，从而将努力指向明确的目标并使用最有效的营销工具。

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