Interval-estimation of Customer Equity Based on Product-customer Classification

机译：基于产品-客户分类的客户权益区间估计

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The paper applies clustering method to classify the customers according to their purchase records on the basis of classification of product. Then it explores the change rules of the amount and expenditure of every category of customers by virtue of regression analysis. Interval-estimation of customer equity is developed after the two steps. The estimation method can accurately predict customers' future expenditure by classification, and interval-estimation may reflect that customer equity is a random variable, thus to offer high quality data as a reference to marketing decisions.

机译：本文采用聚类的方法，在产品分类的基础上，根据顾客的购买记录对顾客进行分类。然后，通过回归分析，探索了各类客户数量和支出的变化规律。在两个步骤之后，开发了客户资产的区间估计。该估计方法可以通过分类准确地预测客户的未来支出，区间估计可以反映出客户资产是一个随机变量，从而提供高质量的数据作为营销决策的参考。

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来源
《Wuhan International Conference on E-Business》|2007年|2844-2850|共7页
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作者
Hufeng Peng;
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正文语种
中图分类贸易经济;真空电子技术;
关键词
customer equity, interval-estimation; clustering analysis;

机译：客户资产，区间估计;聚类分析;

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Interval-estimation of Customer Equity Based on Product-customer Classification

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