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首页> 外文会议>Americas conference on information systems;AMCIS 2008 >Exploratory Study of the Factors that Influence the Adoption of Electronic Commerce in a Latin-American Context
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Exploratory Study of the Factors that Influence the Adoption of Electronic Commerce in a Latin-American Context

机译：拉美背景下影响电子商务采用的因素的探索性研究

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摘要

Electronic commerce is a technological tool that provides benefits to companies that decide to adopt it. However, among small and medium sized enterprises (SMEs), its use is incipient. In order to take advantage of the benefits that electronic commerce may provide, it is necessary to know the factors that directly or indirectly influence its adoption. This study proposes a research model that intends to explain these factors in a Latin-American context. The results show that perceived benefits and perceived behavioral control are significant factors that influence the intention to adopt electronic commerce. In turn, government support and technological innovation influence the intention to adopt electronic commerce indirectly through perceived benefits and perceived behavioral control respectively. The current study contributes to enhance our knowledge about the factors that influence the adoption of electronic commerce using a research model that can be replicated in Latin-America.
机译：电子商务是一种技术工具，可以为决定采用电子商务的公司带来好处。但是，在中小企业（SME）中，它的使用尚处于初期。为了利用电子商务可能提供的好处，有必要知道直接或间接影响其采用的因素。这项研究提出了一种研究模型，旨在在拉丁美洲的背景下解释这些因素。结果表明，感知收益和行为控制是影响采用电子商务意图的重要因素。反过来，政府的支持和技术创新分别通过感知的收益和感知的行为控制间接影响了采用电子商务的意图。当前的研究使用可以在拉丁美洲复制的研究模型，有助于增强我们对影响电子商务采用的因素的认识。

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