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首页> 外文会议>Americas conference on information systems;AMCIS 2011 >The Influence of the Hedonic and Utilitarian Value of Digital Games on Product Recommendation
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The Influence of the Hedonic and Utilitarian Value of Digital Games on Product Recommendation

机译：数字游戏的享乐价值和功利价值对产品推荐的影响

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Grounded in the motivational aspects of product consumption, this study examines the hedonic and utilitarian value of digital games and their influence on product recommendation. The findings of an internet survey conducted among active game players who assessed the hedonic and utilitarian value of eight digital games are presented. The findings suggest that games should be viewed not only as hedonic but also as utilitarian products. Further, the results indicate that knowledge gained from game playing influences both the level of perceived hedonic and utilitarian value and the willingness to recommend a game to others. It is argued that a successful digital game offers both enjoyment and usefulness, with enjoyment being the main source of recommendation of digital games. The results extend both theoretical and empirical perspectives of the concepts of enjoyment and usefulness within information systems research.
机译：本研究基于产品消费的动机，研究了数字游戏的享乐价值和功利价值及其对产品推荐的影响。互联网调查的结果是在活跃的游戏玩家中进行的，他们评估了八种数字游戏的享乐价值和功利价值。研究结果表明，游戏不仅应被视为享乐主义，而且应被视为功利主义产品。此外，结果表明，从玩游戏中获得的知识会影响享乐价值和功利价值的感知水平，并会影响向他人推荐游戏的意愿。有人认为，成功的数字游戏既提供娱乐又有用，娱乐是数字游戏推荐的主要来源。结果扩展了信息系统研究中的享乐性和有用性概念的理论和经验观点。

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