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Micro blog: New Means for the Work of Government Public Relations

机译:微博客:政府公共关系工作的新方法

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Micro blog is the important approach for the government to set up public relationship, and necessary platform to set up a transparent, democratic, responsible, efficient, and interactive government. It expands the channels to collect and release information, helps to strengthen interactions between officials and ordinary people, even contributes to handle emergencies. However, it brings not only opportunities to public relationship of the governments but also a series of inevitable challenges like information management, public and transparent administration, servant quality. So, how to draw on advantages and avoid disadvantages, how to effectively apply micro blog and better bring its role in serving the work of government public relations into play is a realistic problem encountered by governmental departments at present.
机译:微博客是政府建立公共关系的重要途径,也是建立透明,民主,负责,高效,互动的政府的必要平台。它扩大了收集和发布信息的渠道,有助于加强官员与普通民众之间的互动,甚至有助于应对紧急情况。但是,这不仅给政府的公共关系带来了机遇,而且还带来了一系列不可避免的挑战,例如信息管理,公共和透明的行政管理,服务人员的素质。因此,如何利用优势,避免劣势,如何有效利用微博客,更好地发挥微博客在服务政府公共关系工作中的作用,是当前政府部门面临的现实问题。

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