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The Determinants of Admission Strategy and School Choice: A Case Study of a Private Senior Vocational School in Taiwan

机译：入学策略和学校选择的决定因素 - 以台湾私营高职学校为例

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摘要

As the changing of population structure, the phenomenon of low-birth rate has been presented globally. We are also encountering a dramatically change in social structure which impacted the education development. The study aimed to discuss the relationship between the factors of business model for school and selection of students. In accordance with the business model generation that proposed by Osterwalder and Pigneur (2010), the study considers the factors as cooperation partner, operation item, resource, value position, customer relationship, channels of student recruiting strategy and the factor of student entrance. The result shows that major cooperation partner, resource, customer relation and student recruiting channels are significant positive factors to impact student's selection. The contribution of the study is to provide a reference for private educational institution and proposed correspondent strategies to reduce the impact of low-birth rate for school.
机译：随着人口结构的变化，在全球范围内提出了低出生率的现象。我们还遇到了影响教育发展的社会结构发生了显着变化。该研究旨在讨论学校商业模式因素与学生选择的关系。根据Osterwalder和Pigneur（2010年）提出的商业模式生成，该研究认为是合作伙伴，运营项目，资源，价值职位，客户关系，学生招聘策略渠道的因素以及学生入口的因素。结果表明，主要合作伙伴，资源，客户关系和学生招聘渠道是影响学生选择的重要肯定因素。该研究的贡献是为私人教育机构提供参考，并提出了对学校低出生率的影响。

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