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Exploring the Relationship between Partnership Model Participation and Interfirm Network Structure: An Analysis of the Office365 Ecosystem

机译:探索伙伴关系模型参与与公司间网络结构之间的关系:Office365生态系统分析

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Platform owners face complex decisions in managing an ecosystem of third-party application developers. Little is known about the effect platform governance has on the productivity, or degree of interaction, among complementors in the ecosystem. The presented study of the Microsoft Office365 ecosystem investigates the extent to which participation in the partnership model of Microsoft influences productivity and embeddedness of complementors by means of network analysis and statistical inference. Results show the Office365 ecosystem is populated by 550 complementors that developed 1204 applications and initiated 787 interfirm relationships. Statistical inference reveals that increased productivity and participation in the Microsoft Certified Partner Network coincide with increased embeddedness, implying retention of complementors results in more cohesive ecosystems. Yet, partnership model participation does not result in increasing productivity of complementors. Results presented in this paper provide increased understanding of the influence of partnership models on ecosystem structure, to the benefit of practitioners and academia.
机译:平台所有者在管理第三方应用程序开发人员的生态系统时面临复杂的决策。关于平台治理对生态系统中互补因子之间的生产率或相互作用程度的影响知之甚少。本文对Microsoft Office365生态系统的研究通过网络分析和统计推断的方法,调查了参与Microsoft伙伴关系模型对生产力和互补子嵌入性的影响程度。结果显示,Office365生态系统由550个补充者组成,这些补充者开发了1204个应用程序并启动了787个企业间关系。统计推断表明,生产力的提高和对Microsoft认证合作伙伴网络的参与与嵌入式性的提高相吻合,这意味着互补子的保留会导致更具凝聚力的生态系统。但是,参与伙伴关系模型并不会提高补体的生产力。本文介绍的结果使人们更加了解伙伴关系模型对生态系统结构的影响,从而对从业者和学术界都有利。

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