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Reason and Trends for Using Packaged Milk in Pakistan - Study of Urban Pakistani Consumers

机译：在巴基斯坦使用包装牛奶的原因和趋势 - 城市巴基斯坦消费者的研究

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摘要

Milk is one of the basic commodities and important in one's day-to-day life. Pakistan with current estimates is the 4th largest milk producing countries in the world with 33 billion annual productions. Out of the total milk produced, 97% is in the informal sector like loose milk which is then sold in both rural and urban markets. On the contrary, 3% of the total milk produced is catered by packaged milk producing companies and dominated by leading packaged milk brands like, Nestle MilkPak and Olpers by Engro Foods. Since Milk industry is still dominated by loose milk which constitutes 97% of annual milk production, there are pros and cons associated with the same. The major concern is the health hazard issue linked with the loose milk production till it is delivered to its customers. The process followed by farmers is quite traditional where no measures are taken to improve the current milk production system with regard to un-packaged milk. Our research relates to mixed method approach which has been used as part of the research methodology. Qualitative and Quantitative data will be collected through various research instruments like, survey, focus groups and in-depth interviews with the selected sample size. Results will be analyzed by SPSS tool by using various test types like, descriptive statistics, correlation and Chi Square test. To strengthen the research, case study method will be used as well to identify key players in the market and their strategies to promote the packaged milk brand in Pakistan.
机译：牛奶是基本商品之一，在一个日常生活中重要。巴基斯坦与现行估计是世界上第四大牛奶生产国，拥有330亿美元的制作。在生产的总牛奶中，97％是在非正式部门，如松散的牛奶，然后在农村和城市市场销售。相反，由于包装的牛奶生产公司，3％的生产总牛奶由包装的牛奶生产公司占据，并通过垃圾食品领先的牛奶品牌，依偎牛奶帕克和Olpers。由于牛奶工业仍然由宽松的牛奶占据了97％的年牛奶产量，因此有利弊与同样有关。主要关注的是与松散牛奶生产相关的健康危险问题，直到它送到客户。农民之后的过程是相当传统的，没有采取措施改善当前牛奶生产系统关于未包装的牛奶。我们的研究涉及混合方法方法，该方法已被用作研究方法的一部分。将通过各种研究仪器收集定性和定量数据，如调查，焦点小组以及使用所选样品大小的深入访谈。 SPSS工具将通过使用不同的测试类型，描述性统计，相关性和Chi方形测试来分析结果。为了加强研究，将使用案例研究方法，识别市场中的关键参与者及其在巴基斯坦促进包装的牛奶品牌的战略。

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