Although past research has investigated the impact of technology acceptance on user behavior, there is limited research on these effects in professional sports. This study examines how the implementation of Wi-Fi in sport stadiums influences perceptions of game-day experience and, consequently stadium attendance intention. Specifically, the study focuses on three aspects of Wi-Fi -perceived usefulness, perceived enjoyment, and perceived diversion. A research model is theorized and will be tested using data from NFL fans in the Southeast part of the United States.
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