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A Cross-cultural Comparative Study of Continued Usage of Social Networking Services

机译:继续使用社交网络服务的跨文化比较研究

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The objective of the present study is to extend our theoretical understanding of SNS adoption to continuance usage, we chose the expectation-confirmation model (ECM) of IS continuance as the theoretical foundation, and developed an ECM-based research model. In addition, as the growth of SNS is a global phenomenon, we tested the model using survey data collected from college students in the United States and China, and compared the results between two different cultural groups. The findings of this study will not only help us identify the motivational and perceptional factors in SNS continuance usage, but also reveal the different roles of those factors playing in different cultural contexts.
机译:本研究的目的是将我们对SNS采用的理论理解扩展到持续性使用,我们选择IS持续性的期望-确认模型(ECM)作为理论基础,并开发了基于ECM的研究模型。此外,由于SNS的增长是全球现象,因此我们使用从美国和中国大学生那里收集的调查数据对模型进行了测试,并比较了两个不同文化群体之间的结果。这项研究的发现不仅有助于我们确定SNS持续使用中的动机和感知因素,而且还揭示了这些因素在不同文化背景下发挥的不同作用。

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