A Cross-cultural Comparative Study of Continued Usage of Social Networking Services

机译：跨文化比较研究持续使用社交网络服务

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The objective of the present study is to extend our theoretical understanding of SNS adoption to continuance usage, we chose the expectation-confirmation model (ECM) of IS continuance as the theoretical foundation, and developed an ECM-based research model. In addition, as the growth of SNS is a global phenomenon, we tested the model using survey data collected from college students in the United States and China, and compared the results between two different cultural groups. The findings of this study will not only help us identify the motivational and perceptional factors in SNS continuance usage, but also reveal the different roles of those factors playing in different cultural contexts.

机译：本研究的目的是扩展我们对SNS采用的理论理解，以延续使用，我们选择了作为理论基础的期望确认模型（ECM），并开发了一种基于ECM的研究模式。此外，随着SNS的增长是全球现象，我们使用来自美国和中国的大学生收集的调查数据测试了该模型，并将其与两种不同文化群体之间的结果进行了比较。本研究的结果不仅可以帮助我们确定SNS持续使用中的动机和感知因素，还揭示了这些因素在不同文化环境中使用的不同作用。

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《Americas conference on information systems》|2014年||共8页
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Guopeng Yin; Ling Zhu;
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中图分类信息处理（信息加工）;
关键词
Social networking services; continued usage; cross-culture; expectation-confirmation theory;

机译：社交网络服务;继续使用;跨文化;期望确认理论;

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A Cross-cultural Comparative Study of Continued Usage of Social Networking Services

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