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The Effects of Game Dynamics on User Engagement in Gamified Systems

机译:游戏动态对游戏化系统中用户参与度的影响

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The use of game design elements to foster user engagement in non-game contexts, such as marketing, education, training, and healthcare, is rapidly gaining interest. Despite the growing attention given to gamification, little research has been conducted to theorize and empirical assess how and why game design elements influence user engagement. The resulting lack of an empirically validated theoretical foundation has kept the picture unclear of how gamification causes behavioral change in a way that increases user engagement. To help overcome the lack of theoretical support, this study develops a research model that predicts an individual's engagement by drawing on two theories - basic psychological needs theory and mechanic-dynamics-aesthetics theory. Findings from an empirical study with 275 subjects confirm the expectations of this research that game dynamics lead to increased needs satisfaction, which promotes enjoyment and, ultimately, user engagement with the system.
机译:使用游戏设计元素来促进用户在非游戏环境(例如市场营销,教育,培训和医疗保健)中的参与度正迅速引起人们的兴趣。尽管越来越多地关注游戏化,但很少进行研究来理论化和凭经验评估游戏设计元素如何以及为什么影响用户参与度。结果缺乏经验验证的理论基础,这使人们不清楚游戏化如何以增加用户参与度的方式引起行为改变。为了帮助克服理论支持的不足,本研究建立了一种研究模型,该模型通过借鉴两种理论(基本的心理需求理论和力学-动力学-美学理论)来预测个人的参与。对275名受试者进行的实证研究得出的结果证实了该研究的期望,即游戏动态性会提高需求满意度,从而提高娱乐性,并最终促进用户对系统的参与。

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