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Media consumption and media literacy in university students

机译：大学生的媒体消费与媒体素养

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This research includes information on the cultural and media consumption of young Ecuadorian university students and the relationship that exists with the media skills they have. The inquiries were carried out in two stages, the first analyzed the consumption of traditional and digital media of Ecuadorian university students in 2015. Twenty-six universities in Ecuador were studied with representative samples of each university, within a target group of Young people between the ages of 18 and 25, considered generationally as Millennials. 8,483 young people were part of the study group on media consumption and cultural consumption. The second research on media skills was developed two years later (2017), in this case three universities in the city of Loja (Ecuador) will be taken as case study. The results show that the young Ecuadorians experience the generational change, but it still has to critically alphabetize this group under study.
机译：这项研究包括有关厄瓜多尔年轻大学生的文化和媒体消费以及与他们所拥有的媒体技能之间的关系的信息。该调查分为两个阶段进行，第一阶段是分析2015年厄瓜多尔大学生对传统媒体和数字媒体的消费情况。对厄瓜多尔的26所大学进行了研究，每所大学都有代表性样本，在目标人群中年龄分别为18岁和25岁，被世代视为千禧一代。媒体消费和文化消费研究小组有8,483名年轻人。两年后（2017年）开展了第二项媒体技能研究，本案例将以厄瓜多尔洛哈市的三所大学为案例研究。结果表明，年轻的厄瓜多尔人经历了世代变迁，但仍然必须严格地按字母顺序排列该群体。

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