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首页> 外文会议>IEEE International Conference on Robot and Human Interactive Communication >POP Cart: Product Recommendation System by an Agent on a Shopping Cart
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POP Cart: Product Recommendation System by an Agent on a Shopping Cart

机译：POP购物车：购物车上的代理商推荐系统

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摘要

In this study, we developed POP Cart that uses a shopping cart and an agent to recommend products. The agent on POP Cart is designed to call the customer by name, chatting and making recommendations to the customer casually like a friend. POP Cart has two advantages: first, the agent can form a positive relationship with the customer is in the store, which could be beneficial for a high recommendation success rate, as found in previous studies. Second, the agent can make multiple recommendations for different products according to the position of the customer while they are shopping in a large store. To evaluate the effectiveness of the recommendations made by the POP Cart agent, we conducted a field experiment in a real supermarket in Japan, where 49 participants shopped under three cart conditions. The results revealed that having an agent on a shopping cart is an effective way to recommend and sell products.
机译：在这项研究中，我们开发了使用购物车和代理推荐产品的流行购物车。 Pop Cart上的代理人旨在按名称，聊天和根据朋友的方式向客户致电客户。 POP推车有两个优点：首先，代理人可以与客户建立积极的关系，在商店中，这可能是有益的成功率，如先前的研究中发现。 其次，代理商可以根据客户在大型商店购物时对不同产品进行多次建议。 为了评估流行推车代理商提出的建议的有效性，我们在日本的真正超市进行了一个现场实验，其中49名参与者在三个购物车条件下购物。 结果表明，在购物车上的代理商是推荐和销售产品的有效方式。

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