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Developing an environmental education program case study: Motorola

机译:开展环境教育计划案例研究:摩托罗拉

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摘要

Introducing new methods and design principles throughout large corporations is often difficult and can be time consuming. It is particularly challenging to incorporate new concepts or ideas into corporate culture. Motorola's corporate management however decided to do just that by using an educational vehicle to introduce environmental issues into the company. Motorola approached the Department of Engineering Professional Development (EPD) at the University of Wisconsin-Madison in the Spring of 1992 with an intriguing proposal: to develop two new environmental courses, in a very short time frame, for their employees. Thus, two special courses, to highlight environmental concerns, were developed jointly by the University and Motorola. This unique training approach was used by Motorola in 1993 to affect corporate culture. This paper describes the educational challenges of course design and course content.
机译:在大公司中引入新方法和设计原则通常很困难,而且很耗时。将新的概念或想法纳入公司文化尤其具有挑战性。但是,摩托罗拉的公司管理层决定通过使用教育工具将环境问题引入公司来做到这一点。摩托罗拉于1992年春季与威斯康星大学麦迪逊分校的工程专业发展系(EPD)取得了联系,提出了一个引人入胜的建议:在很短的时间内为其员工开发两门新的环境课程。因此,大学和摩托罗拉联合开发了两门特别课程,以突出环境问题。摩托罗拉在1993年采用了这种独特的培训方法来影响企业文化。本文描述了课程设计和课程内容的教育挑战。

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