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首页> 外文会议>2011 International Conference on E-Business and E-Government >A Shift-share analysis on the structure of tourism market — A case study on Hainan in-bound tourism market
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A Shift-share analysis on the structure of tourism market — A case study on Hainan in-bound tourism market

机译：旅游市场结构的偏离份额分析-以海南入境游市场为例

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摘要

The propitious implementation of the development strategy of Hainan International Tourism Island not only depends on further enhancing and improving both soft and hard environment of Hainan Tourism, but also requires continually enlarging its international tourism market. Hence, in-depth analysis of Hainan international tourism market is of great practical value for the realization of Hainan tourism internationalization. This paper employs Shift-Share Method and related data of Hainan's inbound tourism over period 2002 to 2007 to analyze the passenger origin market of Hainan in-bound tourism and its competitive position. The empirical results indicated that, the traditional passenger origin markets of Hainan tourism, like as Hong Kong, Macao and Taiwan, has slided into recession; Japan and Singapore passenger origin markets have an bland increasing; while Russian and South Korea passenger origin markets represent increasing tend and have great competitive potentials. Therefore, from the perspective of the development of Hainan International Tourism Island, Hainan in-bound tourism market structure remains to be further optimized and adjusted.
机译：海南国际旅游岛发展战略的正确实施，不仅有赖于进一步改善和改善海南旅游的软硬环境，而且还需要不断扩大其国际旅游市场。因此，深入分析海南国际旅游市场对于实现海南旅游国际化具有重要的实用价值。本文运用Shift-Share方法及2002-2007年海南入境旅游的相关数据，对海南入境旅游客源市场及其竞争地位进行了分析。实证结果表明，海南旅游的传统客源市场，如香港，澳门和台湾，已陷入衰退。日本和新加坡的客运市场增长乏味;而俄罗斯和韩国的客运始发市场则呈现出不断增长的趋势，并具有巨大的竞争潜力。因此，从海南国际旅游岛的发展来看，海南入境旅游市场结构仍有待进一步优化和调整。

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