Application Study of Brand Niche Theory in B2C Brands Overlap and Breadth Measurement

机译：品牌利基理论在B2C品牌重叠和广度测量中的应用研究

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

This paper uses theories in ecology for resource competition to study the brand competition in business. It provides a quantitative method to measure brand breadth and brand overlap and examines their relationships with brand competition. Four Chinese online bookstores are used as examples to illustrate the utility of the proposed method in evaluating their degree of competition. This study can help companies identify main competitors in the industry and the main aspects that they are competing in.

机译：本文运用生态学理论进行资源竞争研究企业品牌竞争。它提供了一种定量方法来衡量品牌广度和品牌重叠度，并检查它们与品牌竞争的关系。以四个中国在线书店为例，说明了该方法在评估其竞争程度方面的效用。这项研究可以帮助公司确定该行业的主要竞争对手以及他们所竞争的主要方面。

著录项

来源
《International conference on data engineering and internet technology;DEIT 2011》|2012年|p.363-369|共7页
会议地点
作者
Xiuting Li; Geng Peng; Hong Zhao; Fan Liu;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类计算机网络;
关键词

相似文献

外文文献
中文文献
专利

1. How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations [J] . Cochen Wu, Yung-Chien Yen Journal of Product & Brand Management . 2007,第5期

机译：母品牌协会的实力如何影响品牌广度和产品相似性与品牌延伸评估之间的相互作用
2. A Study on Building Customer –Based Brand Equity: Application of Brand Equity Theory to Management Educational Institutions of Bengaluru, India [J] . Madhukumar K Developing Country Studies . 2017,第6期

机译：建立基于客户的品牌资产的研究：品牌资产理论在印度班加罗尔管理教育机构中的应用
3. Explore airlines' brand niches through measuring passengers' repurchase motivation-an application of Rasch measurement [J] . Hsin-Li Chang, Cheng-Hua Yang Journal of Air Transport Management . 2008,第3期

机译：通过测量旅客的回购动机来探索航空公司的品牌优势— Rasch评估的应用
4. Application Study of Brand Niche Theory in B2C Brands Overlap and Breadth Measurement [C] . Xiuting Li, Geng Peng, Hong Zhao, International conference on data engineering and internet technology . 2012

机译：B2C品牌品牌利基理论的应用研究重叠和广度测量
5. Striking it niche. Extending the newspaper brand by capitalizing in new media niche markets: A baseline study of daily newspaper niche Web sites and suggested model for achieving consumer brand loyalty. [D] . Wood, Jennifer D. 2004

机译：利基化。通过利用新的媒体利基市场来扩展报纸品牌：每日报纸利基网站的基线研究以及用于实现消费者品牌忠诚度的建议模型。
6. The dilemma of widal test - which brand to use? a study of four different widal brands: a cross sectional comparative study [O] . Wafaa MK Bakr, Laila A El Attar, Medhat S Ashour, 2011

机译：Widal测试的困境-使用哪个品牌？四个不同维塔尔品牌的研究：横截面比较研究
7. ECOLOGICAL NICHE THEORY (Nichespace, Niche Breadth and Niche Overlap, Competitive Superiority) Local Media in Central Java (Suara Merdeka And Tribun Jateng) [O] . Aisyah Monicaningsih 2017

机译：生态利基理论（Nichespace，Niche广度和利基重叠，竞争优势）在中部爪哇省的当地媒体（Suara Merdeka和Tribun Jateng）

Application Study of Brand Niche Theory in B2C Brands Overlap and Breadth Measurement

摘要

著录项

相似文献

相关主题

期刊订阅