Launch Strategies for Upgraded Products with Consideration of Selfcannibalization

机译：考虑到自共脉动，推出升级产品的策略

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

This paper studies optimal pricing and timing of a firm to launch an upgraded product to maximize its revenue, considering self-cannibalization between two generation products. Heterogeneous customers arriving to the market compare utilities resulted from existing and new products and try to maximize their utilities. We model the firm and customers’ decision-makings as a two-stage dynamic game and its equilibrium results are derived. Our numerical analysis shows that technology innovation of the new product significantly improves the firm’s revenue performance. Technology innovation brings added value to the new product, which allows a higher pricing for the upgraded product. However, it has no impact on the firm’s optimal launch time. In addition, depreciation speed of the product has a negative impact on the firm’s total revenue. However, it does not affect optimal launch strategies, which include optimal launch price and launch time.

机译：本文研究了公司的最佳定价和时机，以推出升级产品以最大限度地提高其收入，考虑到两代产品之间的自匹皮化。到达市场的异质客户比较现有和新产品导致的公用事业，并尝试最大限度地提高其公用事业。我们将公司和客户的决策模拟为两阶段动态游戏及其均衡结果。我们的数值分析表明，新产品的技术创新显着提高了公司的收入业绩。技术创新为新产品带来了额外的价值，这对升级产品进行了更高的定价。但是，它对公司的最佳发射时间没有影响。此外，产品的折旧速度对公司的总收入产生负面影响。但是，它不会影响最佳发射策略，包括最佳的发射价格和发射时间。

著录项

来源
《IEEE International Conference on Industrial Engineering and Engineering Management》|2020年|166-170|共5页
会议地点
作者
C. N. Li; Y. Chen; H. J. Luan; L. S. Wang; L. X. Sun; T. X. Wang; X. Li;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类
关键词
Rollover; Pricing; Cost accounting; Technological innovation; Games; Decision making; Timing;

机译：翻转;定价;成本核算;技术创新;游戏;决策;时间;

相似文献

外文文献
中文文献
专利

1. Launching the right new product among multiple product candidates in fashion: Optimal choice and coordination with risk consideration [J] . Choi Tsan-Ming International journal of production economics . 2018,第AUGa期

机译：以多种方式在多个候选产品中推出合适的新产品：最佳选择和风险考虑的协调
2. Review on upgradability - A product lifetime extension strategy in the context of product service systems [J] . Khan Murtoba Ahmad, Mittal Sameer, West Shaun, Journal of Cleaner Production . 2018,第PTa1a1178期

机译：可升级性审查-产品服务系统中的产品生命周期延长策略
3. Managing market risk caused by customer preference uncertainty in product family design with launch flexibility: Product option strategy [J] . Gyesik Oh, Yoo S. Hong Computers & Industrial Engineering . 2021,第Jana期

机译：通过发射灵活性管理由产品系列设计中的客户偏好不确定性造成的市场风险：产品选项策略
4. Integration Dual Channel Supply Chain with Permissible Delay in Payment Delay of Online Product Launch Considerations [C] . Muhammad Faisal Ibrahim International Conference on Computing, Engineering, and Design . 2018

机译：允许付款延迟和在线产品发布延迟的集成双渠道供应链
5. An investigation of the simultaneous impact of launch and logistics strategies on new product performance. [D] . Nyaga, Gilbert Ngarih. 2006

机译：调查启动和后勤策略对新产品性能的同时影响。
6. Seeding strategies for new product launch: The role of negative word-of-mouth [O] . Fang Cui, Hai-hua Hu, Wen-tian Cui, -1

机译：新产品发布的播种策略：负面口碑的作用
7. Aim of this research is to analyze if the success of the apple iPhone should be credited wholly or partially to its marketing strategy adopted by the heads at apple. The research will go further in depth into analyzing why and how the strategy worked for the company as the iPhone is one of the only products that managed to create a massive hype before its launch that made people wait impatiently for its launch in most of the countries. [O] . Adhiya Archisha 100

机译：这项研究的目的是分析苹果iphone的成功是否应该全部或部分归功于苹果公司负责人采用的营销策略。该研究将进一步深入分析该战略为何以及如何为该公司运作，因为iphone是唯一能够在其推出之前制造大规模宣传的产品之一，这使得人们不耐烦地等待其在大多数国家推出。

Launch Strategies for Upgraded Products with Consideration of Selfcannibalization

摘要

著录项

相似文献

相关主题

期刊订阅