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首页> 外文会议>Exchange conference on international marketing science and information technology >Constructing the 'Market-oriented, Ability-cored' Marketing Professional Talent Training Mode
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Constructing the 'Market-oriented, Ability-cored' Marketing Professional Talent Training Mode

机译：构建“以市场为导向，以能力为核心”的营销专业人才培养模式

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摘要

Along with the rapid development of economy and the constant change of the market, there is continued increasing demand of the social marketing talents, but also new requests to college marketing talent cultivation. In order to adapt to the requirements of social practice changes, to social conveying of high quality "qualified" marketing personnel, college marketing professional talent training in the modern education concept, under the guidance of marketoriented ability construction is the core to reform. Besides, scientific and reasonable position marketing professional talent are needed, the course system should be changed, practical teaching should be focused, teaching methods and means should be innovated, and the construction of the teaching staff and practice based construction needs to be strengthened.
机译：随着经济的快速发展和市场的不断变化，社会营销人才的需求不断增加，也对高校营销人才的培养提出了新的要求。为了适应社会实践变革的要求，向社会输送高素质的“合格”营销人员，大学营销专业人才培养在现代教育理念下，在市场导向能力建设的指导下是改革的核心。此外，需要科学合理的岗位营销专业人才，改变课程体系，注重实践教学，创新教学方法和手段，加强师资队伍建设和实践基础建设。

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