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首页> 外文会议>international conference on HCI in Business, Government, and Organizations: Ecommerce and Innovation;International conference on human-computer interaction >Website Location Strategies Review Under Hofstede's Cultural Dimensions
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Website Location Strategies Review Under Hofstede's Cultural Dimensions

机译：霍夫斯泰德文化维度下的网站定位策略回顾

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摘要

With the rapidly development of Internet and e-commerce in recent years, broaden business into multicultural marketplaces is easier and more profitable, and an important step for a firm to exploit its new markets is to launch proper websites to communicate with customers in different areas. Culture is so diversified that the design strategies of website for different countries should be localized according to each culture. As a result, in this study, we will conduct a review based on the pervious scattered website localization design strategies and classify them into different cultural dimensions. Such classification can be a summary of the current studies on website localization, an indication for detecting future studies in this area, as well as a guideline for designing website in different cultures.
机译：近年来，随着互联网和电子商务的快速发展，将业务拓展到多元文化市场变得更加容易和有利可图，而公司要开拓新市场的重要一步就是建立合适的网站，与不同地区的客户进行交流。文化是如此多样化，因此应根据每种文化本地化针对不同国家的网站设计策略。因此，在这项研究中，我们将基于先前分散的网站本地化设计策略进行审查，并将其分类为不同的文化维度。这样的分类可以是对网站本地化当前研究的总结，可以发现该领域的未来研究，也可以是设计不同文化背景的网站的指南。

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