With changing of the macro-economic situation and declining of the rigid demand in China, the important adjustment is happening in the real estate industry. Faced with the competitive market environment, how the real estate companies to change the development mode has become an important research topic. Value co-creation model is a new value creation model. It is established in the depth involvement between the customers and the companies through the interactive. This model emphasizes that the customers are the value creation subject, and the companies should help and facilitate the customers in the activities of co-creation value, and value is co-created in interaction and cooperation between the companies and the customers. In this paper, the value co-created is the core concept to research the field and the procedure of creating value in the real estate industry. This paper can be hoped to provide the useful reference and recommendation for the further development of the real estate industry in China.
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