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首页> 外文会议>IFIP WG 5.7 international conference on advances in production management systems >Increasing Rate of Diffusion of Innovation in Supply Chain: Targeting the Early Adopters in UK Supply Chain
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Increasing Rate of Diffusion of Innovation in Supply Chain: Targeting the Early Adopters in UK Supply Chain

机译：供应链中创新的扩散率不断提高：针对英国供应链中的早期采用者

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摘要

Innovations (technology and software) had revolutionized the modern supply chain and bring numerous benefits. Nevertheless, not all party in a supply chain is ready to embrace and adopt the innovations when they are first released due to the substantial risk and uncertainty. Early adopters however are bold enough to take the risk in trying an innovation and later lead the late adopters in using the said innovation, which also act as a motivator in helping to spread and diffuse that innovation. This research aimed to look for characteristics of early adopters in UK supply chain at the firm level, specifically within purchasing of software innovation. It is discovered that the early adopters in UK supply chain fit the description that was put forward by various researchers stating that early adopters are quick, bold and take the risk in purchasing a new software that is just released to the market even if they are expensive. They will advise other company to buy a good software. They however do not exhibit clear traits in their company profile, in terms of size, age and type of industry. The profile of the purchasing manager(s) in the firm also fail to exhibit distinct characteristics in term of gender and age. The media habit and software usage, as well as methods to gather information about new software, however reveal some positive results. They are willing to join any group in social media and they use most social media apart from Linkedln.
机译：创新（技术和软件）彻底改变了现代供应链，并带来了许多好处。然而，由于存在巨大的风险和不确定性，当初次发布创新时，供应链中的各方并没有愿意接受和采用这些创新。但是，早期采用者的勇气足以冒险尝试创新，后来带领晚期采用者使用上述创新，这也有助于促进创新的传播和传播。这项研究的目的是在公司层面，特别是在软件创新采购方面，寻找英国供应链中的早期采用者的特征。发现英国供应链中的早期采用者符合各种研究人员的描述，指出早期采用者敏捷，大胆并且冒着购买刚发布到市场的新软件的风险，即使它们很昂贵。 。他们会建议其他公司购买好的软件。但是，就规模，年龄和行业类型而言，他们在公司简介中没有表现出明显的特征。公司中采购经理的形象在性别和年龄方面也没有表现出明显的特征。媒体习惯和软件使用情况以及收集有关新软件的信息的方法显示出一些积极的结果。他们愿意加入社交媒体中的任何团体，他们使用Linkedln以外的大多数社交媒体。

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