MATCHING COMMERCIAL WITH FINANCIAL AND EQUITY MANAGEMENT POLICIES IN SMALL ENTREPRENEURIAL FIRMS: THE SMALL BUSINESS GROWTH MANAGEMENT FLIGHT SIMULATOR
An Interactive Learning Environment (ILE) has been built in order to reproduce the budgeting process of a small family-owned entrepreneurial firm, to capture how current decisions impact on business growth on a longer time horizon. The ILE matches the accounting-related perspective through which spreadsheet-based budgets are drawn up, with the system dynamics view. Such a goal has been pursued through a connection of traditional Excel spreadsheets with Powersim SD models. Playing The Small Business Growth MFS allows one to learn how: · to draw up a budget based on a system dynamics perspective; · long term goals may be affected by current decisions; · business/family survival and growth are strongly influenced by current policies; linking short to medium-long term policies and commercial to financial and equity management issues is critical to business growth.
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