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Application of Kansei Engineering and Concurrent Engineering to a New Cosmetic Product

机译:KANSEI工程和并发工程在新化妆品中的应用

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Kansei Engineering is a powerful ergonomic technology regarding implementation of the customer's feeling (kansei) on a coming product. In this paper, we apply the kansei engineering with the concurrent engineering to develop a new cosmetic product (shampoo and treatment). At the beginning of this research, we surveyed hair care problems which ladies have daily concerning several hair length and hair styles and we analyzed these data by Quantification Theory Type Ⅱ. Then, we obtained ladies' hair complaint positioning which led to the new concept of product. We started to organize a new product project team consisting of the representatives of all divisions of Milbon Corporation according to the concurrent engineering and proceeded the kansei engineering procedure. The new shampoo and treatment named "Deesesse's" were successful in good selling.
机译:Kansei Engineering是一个强大的符合人体工程学技术,可在即将到来的产品上实施客户的感觉(Kansei)。在本文中,我们将Kansei工程应用于并行工程,开发新的化妆品(洗发水和治疗)。在本研究开始时,我们调查了女士们每天有多个头发长度和发型的护发问题,我们通过量化理论Ⅱ型分析了这些数据。然后,我们获得了女士们的头发抱怨定位,导致了新的产品概念。我们开始根据同时工程组织由Merbon Corporation的所有部门代表组成的新产品项目团队,并进行了Kansei工程程序。新的洗发水和治疗名为“Deesesse”的良好销售成功。

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