In the final year leading up to Rosetta's approach to comet 67P/Churyumov-Gerasimenko and subsequent landing of Philae, an outreach campaign was initiated by the European Space Agency (ESA) using social media, participatory engagement and storytelling techniques as a means to reach out to the hearts and minds of a global audience. The comet-landing event received major global publicity unseen before for a space mission in recent times. ESA registered 4.3 billion page impressions on their Twitter channel. This mission proved a major success for ESA and Europe.
展开▼
