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A New Supply Chain Model for TV Programs and Advertisements: Technological Analysis

机译：电视节目和广告的新供应链模型：技术分析

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Cable, satellite and television industries are being revolutionized by advances in technology. As the television content becomes digital, the delivery of television programs to the home television and computer (via the Internet) are using the same infrastructure, making the distinction between television and the computer increasingly blurred. This paper examines different ways of delivering television programming to the home. It presents a new model in which the program-content providers, content distributors, advertisers and consumers collaborate in a supply chain. In this model, advertisers work with content distributors directly, and the content distributors send different advertisements to different consumers based on their profiles. This paper presents four current solutions to enable the new supply chain model. It compares and contrasts these solutions in their technical aspects and presents several issues related to these solutions.
机译：电缆，卫星​​和电视行业正在通过技术进步而彻底改变。随着电视内容变为数字化，电视节目的传送到家庭电视和计算机（通过互联网）正在使用相同的基础设施，使电视和计算机之间的区别越来越模糊。本文审查了向家庭提供电视节目的不同方式。它提出了一种新模式，其中程序内容提供商，内容分销商，广告商和消费者在供应链中进行协作。在此模型中，广告商直接与内容分发商合作，内容分销商根据其配置文件将不同的广告发送给不同的消费者。本文提供了四种电流解决方案，以实现新的供应链模型。它比较和对比这些解决方案在技术方面，并提出了与这些解决方案有关的几个问题。

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