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How Do We Gain the Interest of People Who Are Uninterested in Science and Technology?

机译:我们如何获得在科学和技术中无趣的人的兴趣?

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A large amount of data has been obtained on the attitudes of people who attend engagement exercises on nariotechnologies, but most participants self-select due to an existing interest in the topic. What about those people who are generally uninterested in nanotechnologies or social engagement with new technologies? Research in Australia and the UK. shows as much as a third of the population is not very interested in seeking information on science and technology and unlikely to voluntarily attend such events. Through a series of discussions with recruited members of the public who profess to being disinterested in science, this research project sought to firstly discover more about their attitudes and values towards science and technology, and then to discover if there were different framings that would increase their interest in science and technology, and therefore increase the likelihood of them participating in engagement exercises and having their voices heard. Linked to the findings of a five-year tracking study of public attitudes in Australia towards nanotechnologies, the research shows that very different communication strategies and framing techniques are needed to effectively gain the interest of uninterested audiences, encouraging them to become more engaged. This is important if all members of the public are to be included in national discussions on the social impacts of new technologies.
机译:对参加NarioteChnologies的参与练习的人的态度已经获得了大量数据,但大多数参与者因对该主题的现有兴趣而自我选择。那些一般在纳米技术或与新技术的社会参与中无趣的人呢?澳大利亚和英国的研究。表现出三分之一的人口对寻求科学和技术的信息并不太可能自愿出席此类活动并不是很有兴趣。通过一系列与招募在科学中遭到无私的公众招聘人员的讨论,这项研究项目试图先发现更多关于他们对科学和技术的态度和价值观,然后发现是否有不同的框架会增加他们的对科学和技术的兴趣,因此增加了他们参加参与参与练习并听取声音的可能性。研究与澳大利亚公众态度的一个五年追踪研究的调查结果相关联,研究表明,需要非常不同的通信策略和框架技术,以有效地获得无趣的受众的利益,鼓励他们更加参与。如果公众的所有成员将被列入全国关于新技术的社会影响的国家讨论,这很重要。

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