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WateReuse: Continued Advocacy, Branding, and Investment

机译：Watereuse：持续的宣传，品牌和投资

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The WateReuse association and the water industry have been advocates for recycled water and more recently desalination due to the benefits that they bring to communities: namely new water supplies and increased water reliability. Public perception issues about the safety of recycled water (including potable reuse) are being resolved. Selling "expensive" desalination can be more challenging. As we enter a second decade as a nationally organized group, it might be useful to look at the efficiency of our message and our tactics for securing continued support and investment in water resources, recycled water, and desalination. Specifically, it will be important to address the following issues:

机译：由于他们带来社区的益处，海滨协会和水业已成为再生水和更近日的海水淡化的倡导者：即新的水供应和增加的水可靠性。关于循环水（包括饮用重用）安全的公众感知问题正在得到解决。销售“昂贵”海水淡化可能更具挑战性。正如我们进入第二十年作为国家组织的集团，它可能会审查我们的信息效率和我们的策略，以确保持续的支持和投资水资源，再生水和海水淡化。具体来说，解决以下问题将是重要的：

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《WateReuse Symposium》|2012年||共6页
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作者
John Ruetten;
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原文格式 PDF
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中图分类 86.644083;
关键词
WateReuse; Advocacy; Branding;

机译：watereuse;倡导;品牌;

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专利

1. WateReuse Advocacy Update [J] . World Water: Water Reuse & Desalination . 2018,第1期

机译：WateReuse倡导更新
2. WateReuse Advocacy Update [J] . World Water: Water Reuse & Desalination . 2018,第2期

机译：WateReuse倡导更新
3. Place branding: creating self-brand connections and brand advocacy [J] . Elyria Kemp, Carla Y. Childers, Kim H. Williams Journal of Product & Brand Management . 2012,第7期

机译：进行品牌推广：建立自我品牌联系和品牌宣传
4. WateReuse: Continued Advocacy, Branding, and Investment [C] . John Ruetten WateReuse Symposium . 2012

机译：Watereuse：持续的宣传，品牌和投资
5. Brand advocacy: Conceptualization and measurement [D] . Wilder, Kelly Marie 2015

机译：品牌倡导：概念化和衡量
6. An investment case: the role of advocacy in addressing discrimination of vulnerable and marginalized populations at risk for HIV in sub‐Saharan Africa [O] . Nerima Were, Felicita Hikuam, Ishtar Lakhani, 2021

机译：投资案例：倡导在撒哈拉以南非洲休病毒风险歧视歧视群体的歧视
7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

WateReuse: Continued Advocacy, Branding, and Investment

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