SCARING WOMEN TO DEATH: TWO DECADES OF NEGATIVE PSAS

机译：害怕妇女死亡：二十年的负面诗

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Current public service advertising messages that are part of national campaigns surrounding the issue of intimate partner violence strive to create a positive overall effect on the general public. However, women in violent relationships are part of that general public. If you consider the mental and emotional state of these women, the effect on this segment is likely to be very different than the effect on other segments of the public. It is imperative to consider the range of effects of PSA emotional appeals, as some may differ significantly from those originally intended. If not considered, the potential exists to create unintended negative effects.

机译：目前的公共服务广告信息是国家竞选的一部分，周围围绕亲密合作伙伴暴力问题努力为公众创造积极的整体影响。然而，暴力关系中的妇女是这位公众的一部分。如果您认为这些女性的心理和情绪状态，对这一部门的影响可能与公众其他细分的影响非常不同。必须考虑PSA情绪吸引力的效果范围，因为有些人可能与最初预期的人有显着差异。如果不考虑，可能存在产生意外的负面影响。

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《Annual Meeting of the Western Decision Sciences Institute》|2015年||共2页
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Jean West;
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SCARING WOMEN TO DEATH: TWO DECADES OF NEGATIVE PSAS

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