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首页> 外文会议>international conference on applide economics and business >Internal Brand Management Relationship with Brand Citizenship Behavior, Job Satisfaction and Commitment in Saipa Teif Company
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Internal Brand Management Relationship with Brand Citizenship Behavior, Job Satisfaction and Commitment in Saipa Teif Company

机译：内部品牌管理与品牌公民行为，工作满意度和索奥布斯公司承诺

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The main objective of this research is to study the relationship between brand citizenship behavior, job satisfaction and commitment. In terms of purpose, the research is applied and terms of the relationship between variables, it is correlational. Research methodology is also survey. The statistical population are the employees of Saipa Teif Company and 136 people were selected through limited sampling. The sampling method is also simple random sampling. Data gathering tool is standard questionnaire and in order to evaluate its validity, viewpoints of marketing management professors and directors of the company and also the load factor are used. Also, in order to check the reliability of the questionnaire, Cronbach's alpha coefficient is used. For data analysis, correlation test is used in order to examine the research hypotheses. SPSS statistical software is used to create database and to test hypotheses. The correlation test demonstrates that there is a positive significant relationship between internal brand management and brand citizenship behavior. Internal brand management and job satisfaction have a positive and significant relationship at 99% confidence level. Internal brand management and brand commitment also have a positive and significant relationship.
机译：这项研究的主要目标是研究品牌公民行为，工作满意度与承诺之间的关系。在目的方面，应用了研究和变量之间的关系，它是相关的。研究方法也在调查。统计人口是Saipa Teif公司的员工，通过有限的抽样选择了136人。采样方法也是简单的随机抽样。数据收集工具是标准调查问卷，以评估其有效性，对公司的营销管理教授和董事以及负载因子的观点。此外，为了检查问卷的可靠性，使用Cronbach的alpha系数。为了数据分析，使用相关测试来检查研究假设。 SPSS统计软件用于创建数据库并测试假设。相关试验表明，内部品牌管理和品牌公民行为之间存在积极的重要关系。内部品牌管理和工作满意度在99％的置信水平上具有积极和重要的关系。内部品牌管理和品牌承诺也具有积极和重要的关系。

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