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Characteristics of Women's Consumers Behavior and Strategies of Enterprises Marketing Based on the New Media

机译：基于新媒体的妇女消费者行为与企业营销策略的特点

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摘要

The new media is changing the traditional mode of communication, meanwhile, is yet transferring the behavior of women's consumption. In this respect of users' consumption, women's now occupy a large advantage. Women's consumer demand and behavior don't only represent the new spirits of the new media age, but also promote the prosperity of the new media. Based on the theories of communication, consumption behavior and marketing, using the method of literature research, this paper analyzes characteristics of women's consumer behavior under the situation of the new media, puts forward the corresponding strategies of enterprises marketing. The research results provide theoretical basis for enterprises marketing, and strong guidance for women's consumption in our country.
机译：同时，新媒体正在改变传统的沟通方式，尚未转移妇女消费的行为。在这方面的用户消费中，女性现在占据了很大的优势。妇女的消费需求和行为不仅代表了新媒体年龄的新精神，而且促进了新媒体的繁荣。基于通信，消费行为和营销理论，采用文学研究方法，本文分析了妇女消费行为在新媒体的情况下的特点，提出了企业营销的相应策略。研究结果为企业营销提供了理论依据，以及我国妇女消费的强大指导。

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