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首页> 外文会议>International Conference of the International Association for Management of Technology >INNOVATION IN EMERGING MARKETS: BRAZILIAN PRODUCTIVE SECTORS PRACTICING REVERSE INNOVATION?
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INNOVATION IN EMERGING MARKETS: BRAZILIAN PRODUCTIVE SECTORS PRACTICING REVERSE INNOVATION?

机译：新兴市场的创新：巴西生产部门练习逆向创新？

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摘要

This paper proposes an analysis of current research on development and innovation (RD&I) activities in several sectors of the Brazilian economy. The main sources for the analysis are data extracted from the Brazilian National Survey (Pintec 2011). Based on this data, the most innovative sectors in terms of products and services for the global market were identified and analyzed. The analysis focuses on "reverse innovation", a concept describing an innovation process applied by a number of multinational companies that develop innovative products and services in emerging countries and then export this technology and know-how back to developed countries. Our study presents different levels and kinds of innovation, including product and process innovations in domestic markets, organizational and marketing innovations within companies, and new products and processes designed for global markets. We discuss several variables, measuring their marginal contribution to each of the variables preceding the evolution of the explained variable in order to prioritize them. We then present a mapping of the positioning of the sectors in terms of their degree of innovation in the domestic market, and their applicability to global innovation. At this point they should be in a position to propose their domestic models to the global market. The results of this research will reflect the nature of the "reverse technology" applied in certain sectors of the Brazilian economy.
机译：本文提出了关于巴西经济的几个部门的发展与创新（RD＆I）活动的目前的分析。分析的主要来源是从巴西国家调查（PINTEC 2011）中提取的数据。基于此数据，确定并分析了全球市场的产品和服务方面最具创新性的部门。该分析侧重于“反向创新”，这是一个描述了一些在新兴国家开发创新产品和服务的跨国公司应用的创新过程，然后将这项技术与发达国家的诀窍导出。我们的研究提出了不同的级别和各种创新，包括国内市场的产品和流程创新，公司内部的组织和营销创新，以及为全球市场设计的新产品和流程。我们讨论了几个变量，测量了对解释变量的演变之前的每个变量的边际贡献，以便优先考虑它们。然后，我们在国内市场的创新程度方面提出了部门定位的映射，以及他们对全球创新的适用性。此时，他们应该能够向全球市场提出国内模式。该研究的结果将反映在巴西经济的某些部门应用的“反向技术”的性质。

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