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Consumer perspectives on longevity and reliability: a national study of purchasing factors across eighteen product categories

机译：消费者对长寿和可靠性的看法：在十八产品类别中的采购因素研究

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Increasing global demand for durable goods prevents the decoupling of economic growth from natural resource use required to achieve sustainable consumption and production. Presently, most consumers in the United Kingdom (UK) exhibit a strong preference for purchasing new durable goods. Therefore, short-to-medium term strategies that seek to engender sustainable consumption of durable goods should focus on encouraging consumers to choose longer-lasting, reliable products. This paper outlines the importance consumers place on six purchasing factors (appearance, brand, guarantee length, longevity, price and reliability) across eighteen categories of durable goods. Data was collected from a UK national survey of consumer satisfaction with product lifetimes (n=2207). The research identified that most consumers consistently emphasise the importance of longevity and reliability when purchasing new products. If consumer preference for longer-lasting, reliable products can be translated into purchasing behaviour, progress can be made towards engendering sustainable consumption, enacting the circular economy and reducing national ecological footprints.
机译：增加对耐用品的全球需求可防止从实现可持续消费和生产所需的自然资源使用中的经济增长去耦。目前，英国大多数消费者（英国）展示了购买新的耐用品的强烈偏好。因此，寻求开办可持续货物可持续消费的短期期限策略应侧重于鼓励消费者选择更长持久，可靠的产品。本文概述了六种采购因素（外观，品牌，保证长度，长寿，价格和可靠性）的重要性消费者的耐用品。从英国国家消费者满意度调查中收集了数据（n = 2207）。研究发现，大多数消费者始终强调在购买新产品时寿命和可靠性的重要性。如果消费者偏好对更持久的，可靠的产品可以翻译成购买行为，可以实现对可持续消费的进展，颁布循环经济和减少国家生态足迹。

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