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Analysis on the Characteristics of Chinese Animation Public Service Advertisement under the New Media Environment

机译：新媒体环境下中国动画公共服务广告特点分析

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摘要

In the new millennium, with the vigorous development of science and technology, the steady improvement of material living standards and the general improvement of people's aesthetic pursuit, people urgently need innovative new things to disseminate the mainstream values to condense positive energy, animation public service advertising conforms to the trend, combines animation and public service elements together, and collides with traditional public service advertising. New features, animation public service advertisements use unique expressive techniques to create works of art that conform to the public aesthetic, edify and educate the public, widely accepted by the public, animation public service advertisements are bound to flourish.
机译：在新的千年，随着科学技术的蓬勃发展，材料生活水平的稳步提高和人们的审美追求一般提高，人们迫切需要创新的新事物来传播主流价值，融为一体，动画公共服务广告动画符合趋势，将动画和公共服务元素组合在一起，并与传统的公共服务广告碰撞。新功能，动画公共服务广告使用独特的表现力技术来创建艺术品，符合公众审美，高兴和教育公众，广泛接受的公众，动画公共服务广告必然会蓬勃发展。

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