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The Effect of Idea Representation Techniques on Design Decisions During Idea Exploration Phase: An Exploratory Study of New Product Design

机译:思想代表技术对思想探索阶段设计决策的影响:新产品设计的探索性研究

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In this tele-visual age any information that looks televisual is automatically considered authoritative as stated by Lawson. Often the realistic visualization can override critical assessment of the content and stunt creative exploration. As stated by Wergles and Muhar realistic visualizations cause a "genuine excitement and anticipation" that can bias the decision makers. This paper explores the influence of various representation techniques on the decision-making during the idea exploration phase for new products. The paper presents idea explorations and representations generated during a design course. The documented ideas were evaluated by an expert panel for their implemental value and uniqueness. The evaluating criteria was determined and defined for setting a rating scale to demonstrate the influence of the representation techniques on the implement-ability and uniqueness of the ideas in the realm of designing new products. As mentioned by Abdelhameed, the media used by designers affects the process of design exploration and design thinking. Certain ideas can only be derived from specific tools and from individual use of media. Precise and realistic representations leave very little room for intended and controlled ambiguity, which is a prerogative for creative judgment in the idea generation phase. The findings can help to formulate a conclusive representation technique to help maximize creative exploration and outcome. This can further assist student and novice designers to develop effective and unique designs and overcome the constraints of realistic visualization during idea exploration. Even a roughly finished idea having deep explorative attributes has the potential of creative product output. The only point of concern in rating such ideas is that it requires experienced experts from the field to gauge the creative potential. Further work needs to be carried out to set certain steps of operation to maintain the flow of exploration, no matter what the mode of representation might be, as this investigation does not fall in the purview of the existing study.
机译:在这个远程视觉年龄中,任何看起来电视的信息都会自动被认为是劳森规定的权威。通常,现实可视化可以覆盖对内容和特技创新探索的关键评估。正如Wergles和Muhar现实可视化所说的那样,可以偏向决策者的“真正的兴奋和期待”。本文探讨了各种代表技术对新产品探讨期间决策的影响。本文提出了在设计课程中产生的想法探索和表示。记录的想法是由专家小组评估其实现价值和唯一性的。确定和定义评估标准,以确定评级规模,以展示表示技术对设计新产品领域思想的实现能力和唯一性的影响。如abdelhameed所提到的,设计师使用的媒体会影响设计探索和设计思维的过程。某些想法只能源自特定工具,并从个人使用媒体。精确和现实的陈述对于预期和控制的歧义来说是一个非常小的空间,这是一个在想法生成阶段创造性判断的特权。调查结果可以帮助制定一个结论性的代表性技术,以帮助最大化创造性的探索和结果。这可以进一步帮助学生和新手设计师开发有效和独特的设计,并在想法探索期间克服了现实可视化的约束。甚至具有深度探索性属性的大致完成的想法也具有创意产品输出的潜力。评价此类想法的唯一关注点是它需要来自现场的经验丰富的专家来衡量创造性潜力。不需要进行进一步的工作来设置某些操作步骤以维持勘探流动,无论代表模式如何,因为这项调查不属于现有研究的尺寸。

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