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Applied Research on 'Fallibility' Chinese Character Aesthetics in Package Design

机译:包装设计中汉字美学的应用研究

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Chinese character is a symbol with the function of information communication, its design thought and method are of widespread significance to package design. The thesis has introduced the "Fallibility" ideas into Chinese character design to analyze the relation between "Fallibility" of Chinese characters and the identification of Chinese characters, and how to shape "Fallibility" features. Visual communication needs to break people's common visual habits to manifest most abundant and profound content in simplified and symbolized form, besides, by extracting highly precise graphic language and easily understandable arrangement order, it can deliver expected connotation. The thesis studies how to use "Fallibility" idea for reference to form directive design method, so as to make Chinese character more flexible and exploit more free space for theoretical research and practice of package design.
机译:汉字是具有信息通信功能的象征,其设计思想和方法对包装设计具有广泛意义。本文向汉字设计引入了“众可分离”的思路,分析了汉字的“识别”与汉字的识别之间的关系,以及如何塑造“变形”的特征。视觉通信需要打破人们的常见视觉习惯,以简化和象征化的形式表现出最丰富和深刻的内容,除了提取高精度的图形语言和容易理解的安排顺序,可以提供预期的内涵。本文研究了如何使用“胜利”的想法参考表格指导设计方法,从而使汉字更加灵活,利用包装设计的理论研究和实践更加灵活。

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