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首页> 外文会议>International Technology, Education and Development Conference >(934) GLOBAL ECOMMERCE DEVELOPMENT - JOINING THE RESOURCES OF UNIVERSITIES AND ENTERPRISES FOR NEW MARKETS
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(934) GLOBAL ECOMMERCE DEVELOPMENT - JOINING THE RESOURCES OF UNIVERSITIES AND ENTERPRISES FOR NEW MARKETS

机译：（934）全球电子商务发展 - 加入高校和企业为新市场的资源

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摘要

In 2017, Haaga-Helia started an EU-funded project to help small and medium size Finnish eCom enterprises (SMEs) internationalize their eCom operations. At first, eight companies joined the project, and in the latter phase, they were joined by four more. In addition, two eCom consulting companies and three foreign universities were recruited. Around 30 Finnish and 40 foreign students took part in different phases of the project. The final goal of the project was to create an eComLab environment, where students, companies, and staff members could meet and learn how to use digital tools to develop eCom businesses and apply their learning to real online shops. The aim of this paper was to contribute to the expansion of business’ eCom operations to global markets. We also wanted to investigate models explaining how students, universities, and other domestic and foreign stakeholders can facilitate small firms’ global eCom operations. In addition, one important goal was to acquire knowledge and boost participants learning of fast-growing online and digital business models. The role of international students has been significant in terms of their contribution of in-depth insights into markets and buying behaviors. In addition, our results showed that universities can connect different players in order to help small companies find the right partners and encourage domestic eCom firms to start global eCom operations.
机译：2017年，Haaga-Helia开始了一个欧盟资助的项目，帮助中小型芬兰的ECOM企业（中小企业）国际化其ECOM运营。起初，八家公司加入了该项目，在后期阶段，他们进入了四个。此外，招募了两个ECOM咨询公司和三所外国大学。芬兰左右和40名外国学生参加了项目的不同阶段。该项目的最终目标是创建一个ECOMLAB环境，其中学生，公司和工作人员可以达到和学习如何使用数字工具开发ECOM业务并将其学习应用于真正的在线商店。本文的目的是为扩大商业的ECOM行动转向全球市场。我们还想调查模型，了解学生，大学和其他国内外利益相关者如何促进小公司的全球ECOM行动。此外，一个重要的目标是获得知识和提高参与者的快速增长的在线和数字商业模式。国际学生的作用在他们对市场的深入洞察和购买行为方面的贡献方面具有重要意义。此外，我们的结果表明，大学可以连接不同的球员，以帮助小公司找到合适的合作伙伴并鼓励国内ECOM公司开始全球ECOM运营。

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