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The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty

机译：品牌沟通，品牌形象，品牌满意度和品牌信任的影响力对品牌忠诚度的影响

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The purpose of the study is to analyze and determine the influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty of Teh Pucuk Harum in Surabaya. This study used 170 respondents who are residing in Surabaya, minimum education level of high/vocational school, having consumed Teh Pucuk Harum products, having seen and observed promotional activities of Teh Pucuk Harum, and knowing the differences between Teh Pucuk Harum products and other packaged tea products. This research used Structural Equation Modeling (SEM) approach with Lisrel 8.7 for Windows. Sampling technique used in this research was non-probability sampling with purposive sampling type. The data were collected directly from respondents who meet the characteristics of the population by spreading questionnaires. The results of this study show that brand communication, brand image, brand satisfaction, and brand trust have a positive and significant influence on brand loyalty of Teh Pucuk Harum in Surabaya.
机译：这项研究的目的是分析和确定品牌传播，品牌形象，品牌满意度，以及品牌的信任在泗水德Pucuk鲁莽的品牌的忠诚度的影响。本研究采用170名受访者谁是居住在泗水，高/职业学校的最低教育水平，已经消耗德Pucuk HARUM产品，在看到和德Pucuk HARUM观察到的促销活动，并知道德Pucuk HARUM产品等包装之间的差异茶叶产品。本研究采用结构方程模型（SEM）的方式与结构效度：8.7的Windows。抽样本研究采用的技术与立意抽样类型非概率抽样。这些数据是直接从谁通过散布问卷满足人口的特点受访者收集。这项研究的结果表明，品牌传播，品牌形象，品牌满意度，品牌信任对泗水德Pucuk鲁莽的品牌的忠诚度产生积极和显著的影响。

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